In a bid to extend the Super Bock portfolio and reinforce a preference for the brand, Unicer (now the Super Bock Group) developed a beer variant in the Super Bock Abadia range. The beer was specifically created for consuming with food to take advantage of a growing trend of choosing beer over wine at meal times. Two beers were developed one to compliment meat and the other for lighter foods like fish.

It was important that the beer packaging reflected the positioning of Abadia: artesian, expertise, tradition and quality, and included the key visual equites of the Super Bock brand. Also as the brand was created as an alternative to drinking wine it was needed to communicate a premium and sophisticated feel.