A creative and highly motivated designer with over 20 years industry experience in leading London and Yorkshire based consultancies. Working both locally and globally, in brand development and origination for FMCG and premium packaging, design for print, digital, point of sale and promotional material.

I am from the old school of design, pre-mac! I started out designing on paper, with a pencil, and would look for inspiration in the world around me. In a world where quick, poor solutions are now easy to come by, I believe this grounding in the ‘art’ of design has taught me the importance of craft and the power of strong relevant ideas. I always keep my pencil sharp!

I love the process of working with passionate people to invent new brands or help existing brands tell their story better, finding their heart and bringing them to life through amazing design, communications and experiences.