BRAND IDENTITY   PACKAGING   WEB DESIGN   BRAND ACTIVATION 

To build on the success of their Composite Solutions brand TCS have launched a premium range of epoxy resins. Along with a broad range of products for the marine, industrial tooling and automotive markets they also offer customers bespoke formulations for optimised performance.

Aimed at the top end of the advanced composites market it was important that the brand identity communicated the superior nature of the product and stood apart from other resin brands on the market. Starting with a strong name I developed the brand essence, logo and overall visual identity incorporating minimal typography and silver foil detailing. For a premium brand this detail is key and care has been taken across the diverse range of packaging formats to ensure that the visual identity is consistently communicated.