PACKAGING

To help overcome negative perceptions of the nutritional value of dried soups Reiber and Søn, (Norway’s leading dread food manufacturer) wanted to develop a new range of healthier soups under their successful and long established Toro brand.

In consumer groups Mer av det gode (More of the good) had elicited many positive associations around health, quality and freshness of ingredients and taste. It was important that the packaging reflected these values and the idea of being inspired by freshly picked ingredients to create interesting and delicious recipes.