BRAND IDENTITY   GUIDELINES   PACKAGING   WEB DESIGN & BUILD   BRAND ACTIVATION 

Smart Roofer brings the combined wisdom and expertise of GRP roofers and GRP specialists to the UK roofing market. It provides a comprehensive range of GRP roofing products all of which have been thoroughly researched and developed to make roofing as simple and effective as possible.

Aimed at the top end of the advanced composites market it was important that the brand identity communicated After determining a clear positioning and USPs, Join created a visual identity and went on to apply it to product packaging, a fully responsive web site and supporting marketing material.